Black Friday Promos

Created for CMT and Sears

Contracted by CMT

This spot was created on a very short timeline, but every project I work on goes through a vigorous creative process no matter how soon the deadline is. Here's a quick inside peek at some of the steps behind the process.


Sketches

JustinMcClure_CMTSears_Sketches01

JustinMcClure_CMTSears_Sketches02

Storyboards

JustinMcClure_CMTSears_Styleframes01

JustinMcClure_CMTSears_Styleframes02

Animation Frames

CMT_BlackFriday_Post01CMT_BlackFriday_Post02

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