Whole Foods Market - Responsibly Grown

We are excited to share the work we did with Whole Foods Market. America’s Healthiest Grocery Store, invited us to collaborate, create and execute a video introducing their new produce and floral rating system called Responsibly Grown. The rating system rewards responsible farmers and partners that are taking steps to protect human health, the environment and making progress in other key areas of sustainability. Shoppers can now make more informed decisions about where their produce is coming from and how they too can help make the world a little better.

The production took place in Austin, TX and Bakersfield, CA. 



Creative Director: Justin McClure
Director: Nicholas Vedros
Director of Photography: Michael Stine
Director of Photography: Ian Rigby
Aerial: Skylar Nielsen
Producer: Logan Adermatt
1st Assistant Camera: Leslie Frid
2nd Assistant Camera : Amber Barrera
1st Assistant Camera : Dustin Miller
2nd Assistant Camera: Brian Freeman
Script: Phil Gable
Production Assistant: Thomas Harbert
Production Assistant: Bao Truong
Sound: Ben Lazard
Key Grip: Rob Janecka
Gaffer: Todd Smiley
Chef/Food Stylist: Hannah Crow Hicks
Food Stylist Assistant: Julia Davis
Hair & Make-up: April Swartz


Post-Production: Justin McClure Creative

Creative Director: Justin McClure

Designer/Animator: Nicole Shobe
Project Manager: Kristen Fisher

Audio/sound Design: Evolution Audio


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