Genius Kitchen is a digital food-focused brand featuring a full site, social, and immersive app targeted to 21-35 year-olds. We were contracted by Scripps Networks Interactive to collaborate on the rebrand of Food.com to Genius Kitchen. We designed and animated graphics packages and branding elements for the platform. Not only did we assist with the rebranding of Genius Kitchen overall look and feel we also had a hand in creating graphical elements for individual shows on the platform such as GKNow, a daily food news show, Carnivorous, Feast with Friends, and Donut of the Day.
Scripps provided a logo and asked us to develop some initial concepts.
The Final Look
Client Creative Director: Nick Hollensbe, Scripps Networks Interactive
Creative Director: Justin McClure
Design and Animation: Jordan Bohm, Nicole Shobe
Project Manager: Kristen Fisher