EcoUltra - Motor Oil Redefined
Universal Lubricants, LLC wanted to create an informational video to introduce their new product, EcoUltra Synthetic Blend Motor Oil. The oil is collected, re-refined and blended to reduce waste and help save the environment.
The animation uses clever transitions to move from each scene. Lots of planning and transition testing was an integral part of bringing the animation to life.
Client: Universal Lubricants
Creative Agency: Howerton+White
Animation, Illustration, Motion Graphics: Justin McClure Creative, Travis Krause, Roger Strunk, Dominic Flask
Voice Talent: Pete Stacker